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NRW.Global Business launched: New company unites the foreign trade promotion activities of the state of North Rhine-Westphalia under one roof

NRW.Global Business GmbH officially begins work today as the new foreign trade promotion agency of the state of North Rhine-Westphalia. The trade & investment agency has been created from the two former companies NRW.INVEST and NRW.International to realign the state's foreign trade promotion activities.

Economic Affairs and Digitalization Minister Prof. Dr. Andreas Pinkwart: "With our new foreign trade and investment promotion from a single source, we will further strengthen the settlement of companies in North Rhine-Westphalia and the support of NRW companies abroad and make them even more effective. Under the umbrella of NRW.Global Business, investor and location advertising as well as market development and export promotion will work together in the future, creating valuable synergies that will enable us to continue positioning our business and innovation location successfully in the face of tougher global competition in the future."

NRW.Global Business is a partner for national and international companies with investment projects and settlement in North Rhine-Westphalia as well as the development of foreign markets for North Rhine-Westphalian companies and networking with international business partners.

As a wholly-owned subsidiary of the state of North Rhine-Westphalia, NRW.Global Business is responsible for the operational implementation of the state's foreign trade activities and is the central point of contact for the foreign trade partner organizations. In international location marketing, NRW.Global Business North Rhine-Westphalia promotes North Rhine-Westphalia abroad, particularly with innovative and future-oriented technologies and services.

Felix Neugart, new CEO of NRW.Global Business: "We will establish a all-embracing outlook for foreign trade in the state. In doing so, we will not only gear our activities to target countries, but also increasingly focus on future-oriented topics such as digital technologies, renewable energies, new mobility and medical technology."

NRW.Global Business works closely with local and regional economic development agencies, as well as with companies, associations, chambers of industry and commerce, chambers of skilled trades, clusters, state initiatives and other business-related associations.

Petra Wassner, CEO of NRW.Global Business: "With our 16 offices abroad and our proven partner network, we are excellently positioned to support companies in their economic success in North Rhine-Westphalia and worldwide."