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New international office in Atlanta: North Rhine-Westphalia promotes economic relations with the southeastern United States

The state-owned foreign trade promotion company NRW.Global Business is opening a new international office in Atlanta in the US state of Georgia. This makes North Rhine-Westphalia the first German state to have a representative office in the metropolitan region. The aim is to intensify relations with the economically strong Southeast of the USA. The tasks of NRW.Global Business (North America) LLC / South East include arousing the interest of US investors in North Rhine-Westphalia as a strong business location, establishing contacts and making it easier for NRW companies to enter the US market.

NRW Economics and Innovation Minister Prof. Dr. Andreas Pinkwart: "The Atlanta metropolitan region is the growth engine in the US Southeast. Numerous major US corporations are represented there. Above all, however, an exciting start-up ecosystem for innovative companies with emerging business models has developed in the region. We want to tap this potential with our new office in Atlanta and present ourselves as a high-performance business partner. This opens up new growth prospects for both sides."

Felix Neugart, CEO of NRW.Global Business: "With around 1,500 companies, the USA is one of North Rhine-Westphalia's largest investor countries. At the same time, it is an important growth market for our domestic economy. Atlanta is already our third international office in the USA and the first on the East Coast. We focus our activities here in particular on tech sectors such as cyber security, FinTech or IoT, with biotechnology and of course the logistics industry also playing an important role."

The "business capital" in the southeast of the USA is home to more than 150,000 companies and impresses with positive growth rates and excellent connections to global passenger and freight traffic. The Atlanta office will be headed by Daniel Dueren: The business development specialist has excellent networks in both regions to support US and NRW companies on their way into new markets. In cooperation with the German-American Chamber of Commerce USA-South and the Georgia Department of Economic Development, the office will cover the states of South and North Carolina as well as Alabama as regional focal points in addition to Georgia.