News

Large digital advertising spaces are met[ads]’s playground: The Düsseldorf-based company develops 3D campaigns by combining creativity, technology, and data. In an interview with NRW.Global Business, founder Lukas Flöer discusses building the company, technological developments, NRW as a business location, and his plans for international expansion.

TRIMET Aluminium, an aluminum manufacturer and processor, has commissioned a new sorting plant for aluminum scrap in Hamm. This facility will expand the company's aluminum recycling capacity and allow it to take over work steps that were previously carried out primarily by external partners. The plant can process up to 40,000 metric tons of scrap metal per year.

In 2027, the international logistics industry will gather in Munich for transport logistic, where companies will present solutions across the entire logistics value chain and meet with industry professionals from around the world. NRW.Global Business is offering companies from NRW the opportunity to showcase their technologies and forge business connections via a state pavilion.

U.S.-based Bio-Techne's new Customer Experience Center in Düsseldorf will offer researchers the opportunity to test technologies under real-world conditions. The focus will be on applications for developing new drugs, among other things. The center also aims to promote collaboration with the scientific community and biotechnology companies.

NRW is one of the leading pharmaceutical and biotechnology hubs in Germany and Europe, contributing about one-fifth of the total revenue of the German biotech industry. For companies from NRW, international partnerships and collaborations also open up new opportunities. One example is the United Arab Emirates: The country is emerging as a global hub for innovation in the pharmaceutical and biotechnology sectors. 

Around 15 per cent of all businesses in NRW are skilled trades businesses. The “Talent Bridge India & NRW” project aims to strengthen this economic sector by helping small and medium-sized skilled trades businesses in NRW find apprentices and qualified staff. At the same time, it creates career opportunities in the German skilled trades sector for talented individuals from India. 

The new universities of excellence in Cologne, Bochum, and Dortmund are expanding NRW's landscape of academic excellence. The state is gaining additional momentum for research and entrepreneurship in Düsseldorf. The WHU – Otto Beisheim School of Management plans to consolidate its activities on a new campus in Düsseldorf's Medienhafen district.

In 2027, Defence & Security Equipment International (DSEI) will hold its first trade show in Germany. At the inaugural event in Hanover, the state pavilion organized by NRW.Global Business will connect companies from NRW with partners from the defense industry, politics, the armed forces and government agencies. There, they will be able to showcase their technologies and industrial expertise and establish new contacts.