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Ukrainian startup expands to NRW

The IT company Admixer from Kiev opens its first branch office in Western Europe in Düsseldorf. 

Admixer offers services in the field of online marketing as well as IT development and consulting. Since its foundation in 2008, the company has developed into a leading player in the field of digital ad insertion and ad management in Eastern Europe. Admixer applications make the process of digital ad management simpler and more efficient for all parties. For example, the product portfolio includes tools for the construction of ad networks or for the automated purchase of ad coverage through more targeted and differentiated selection of the respective target groups.

Admixer has already grown to 130 employees. After branches in Russia, Belarus and Canada, the startup now wants to capture the German and Western European market from its base in Düsseldorf. Up to eight jobs are planned at the new location for the time being.

Ukraine is increasingly becoming a powerful player in the digital economy. In Eastern Europe, the country is already a leader in software development and is the world's fourth largest exporter of IT products and services. 

Overall, the Eastern European startup scene is increasingly on the path to internationalization. Just a few months ago, the Hungarian company BeeRides set up business at Dortmund Airport with an innovative car-sharing concept.