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Getting started at the Axis in Tel Aviv

Start-ups from across Europe were given the opportunity to boost themselves – by presenting their own ideas at the Axis Conference in Tel Aviv in March 2018. NRW.INVEST was on hand to provide active support.

NRW.INVEST was present at the Axis for the second time in a row in its role as a strategic partner, representing NRW as part of the Germany Features section. Based on the campaign of ‘Pitch your Startup’, start-ups of all levels of development were given the opportunity to present their company via video and introduce themselves to investors, potential partners and multipliers through the NRW.INVEST network. The aim was to make start-ups aware of the NRW business location and to provide them with support in expanding to NRW. The campaign was advertised by NRW.INVEST on social media channels in advance of the event with live support during the Axis. The pitch videos submitted by the start-ups will be published on the campaign website www.pitch-your-startup.com at the end of April.

At the Fireside Chat, start-ups had the chance to gain practical tips from experts. Representatives from NRW.INVEST discussed successful strategies for applying a business idea for tapping into the German or European market with Omer Elad, Director of Business Development at OrCam Technologies, based on the motto of ‘Conquering German and European markets’. Anyone with further questions was able to seek advice from NRW.INVEST in person.

The Axis in Tel Aviv has been offering start-ups the best opportunity to boost over the last five years. Participants travel from across the world to attend the trade fair – and this includes leading companies, private investors and influential media representatives. An ideal opportunity for making contact with leading members of the global start-up scene.

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