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"Messe meets Mittelstand" funding program

Service and benefits for SME

Finding new business relations and networks abroad - international trade fairs are ideal for this.

The effort for a trade fair stand often exceeds a company's budget. The state of NRW therefore supports small and medium-sized companies with the "Messe meets Mittelstand" funding program. These companies have individual requirements when it comes to presenting themselves to a wide audience abroad. This instrument of foreign trade promotion is therefore designed to be particularly flexible: Small and medium-sized companies from NRW can exhibit at a trade fair of their choice - financially supported by the state of NRW.


As a company, you can take part in various trade fairs abroad worldwide and international domestic trade fairs in Germany according to your individual requirements. Your choice of trade fair is subject to only three conditions:

  1. The trade fair must be listed with the Association of the German Trade Fair Industry – auma
  2. Domestic trade fairs in Germany must be classified as international trade fairs by auma.
  3. Trade fairs with official federal or state participation are excluded from the funding program. 


Foreign trade promotion for NRW - Program 2023 (pdf, German only)

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Feel free to contact us!

Heike Dornbusch

Heike Dornbusch

Head of Business Unit Messe meets Mittelstand