With its small group promotion, the state of NRW aims specifically at small and medium-sized enterprises.
They have individual requirements when it comes to presenting themselves to a wide audience abroad. This instrument of foreign trade promotion is therefore designed to be particularly flexible.
At least three companies must come together as a small group in order to exhibit jointly at a trade fair of their choice – financially supported by the state of NRW. In justified cases, handicraft companies or other small businesses with up to 49 employees can receive individual funding for participation in trade fairs within the countries of the European Union and the European Free Trade Association as well as in other foreign countries.
The focus of the small group program is on the concept of cooperation. Joint representation at a trade show means that planning, organization and costs are shared by several parties. This reduces human resource requirements and lowers costs; and last but not least you also benefit from the exchange with your partners within the small group.