Finding new business relations and networks abroad - international trade fairs are ideal for this.
The effort for a trade fair stand often exceeds a company's budget. These companies have individual requirements when it comes to presenting themselves to a wide audience abroad. The "Messe meets Mittelstand" funding program is therefore designed to be particularly flexible: Small and medium-sized companies from NRW can exhibit at a trade fair of their choice - financially supported by the state of NRW.
As a company, you can take part in various trade fairs abroad worldwide according to your individual requirements. Your choice of trade fair is subject to only two conditions:
- The international trade fair must be listed with the Association of the German Trade Fair Industry – auma.
- Trade fairs with official federal or state participation are excluded from the funding program.