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"Messe meets Mittelstand" funding program

Service and benefits for SME

Finding new business relations and networks abroad - international trade fairs are ideal for this.

The effort for a trade fair stand often exceeds a company's budget. The state of NRW therefore supports small and medium-sized companies with the "Messe meets Mittelstand" funding program. These companies have individual requirements when it comes to presenting themselves to a wide audience abroad. This instrument of foreign trade promotion is therefore designed to be particularly flexible: Small and medium-sized companies from NRW can exhibit at a trade fair of their choice - financially supported by the state of NRW.


As a company, you can take part in various trade fairs abroad worldwide and international domestic trade fairs in Germany according to your individual requirements. Your choice of trade fair is subject to only three conditions:

  1. The trade fair must be listed with the Association of the German Trade Fair Industry – auma
  2. Domestic trade fairs in Germany must be classified as international trade fairs by auma.
  3. Trade fairs with official federal or state participation are excluded from the funding program. 

Current trade fairs of the "Messe meets Mittelstand" funding program (German only)

31.01.– 03.02.2023

ISE Integrated Systems Europe 2023

Spain Messe meets Mittelstand
information and communication technology
31.01.– 05.02.2023

GJX - Gem & Jewelry Exchange 2023

USA (United States of America) Messe meets Mittelstand
cultural and creative industries
05.02.– 08.02.2023

Spring Fair International 2023

Great Britain Messe meets Mittelstand
cultural and creative industries
06.02.– 10.02.2023

Internationale Bouwbeurs 2023

Netherlands Messe meets Mittelstand
12.02.– 14.02.2023

IPS International Property Show 2023

United Arab Emirates Messe meets Mittelstand
other industries
12.02.– 14.02.2023

PURE London 2023

Great Britain Messe meets Mittelstand
other industries


Foreign trade promotion for NRW - Program 2023 (pdf, German only)

Download PDF

Feel free to contact us!

Heike Dornbusch

Heike Dornbusch

Head of Business Unit Messe meets Mittelstand