Finding new business relations and networks abroad - international trade fairs are ideal for this.
The effort for a trade fair stand often exceeds a company's budget. The state of NRW therefore supports small and medium-sized companies with the "Messe meets Mittelstand" funding program. These companies have individual requirements when it comes to presenting themselves to a wide audience abroad. This instrument of foreign trade promotion is therefore designed to be particularly flexible: Small and medium-sized companies from NRW can exhibit at a trade fair of their choice - financially supported by the state of NRW.